Archive - Samuel’s Substack

Marketing Operations Technical Project Management 101: Driving Cross-Team Execution with Confidence

Tactics to Navigate Complex Initiatives and Avoid Hidden Pitfalls

Opinion: Why Lifecycle Marketing Still Matters in an Ehrenberg-Bass World

If most buyers are light buyers and loyalty is a myth, what’s the point of lifecycle marketing? Turns out, the answer is surprisingly practical.

Apr 11 • Samuel Babic

March 2025

Structuring Zero-Party Data for Lifecycle Marketing: A Birthday Reminder Use Case

Using Customer-Submitted Data to Power Lifecycle Email Triggers

Published on Datacop • Mar 20

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